Tuesday, December 22, 2009

Sugar coating a cow pat

This Monday all over the world (in our more "advanced" nations at least), public relations people told their partners over breakfast it was going to be a busy week. After all, the various leaders of these advanced nations were winging their way home from the Copenhagen conference, back to the bosom to their constituents, whose shining expectant faces need to be fed the right mixture of optimism leavened with the need for caution against any moves which might rock the boat, upset the apple cart, or wreck Christmas. Our leaders would need help with this.

And as they sat in their Lexus or Audi or Merc crawling along the freeway with the radio chattering cheerily in the background, our public relations types would have been thinking about what they could pull out of the file as a template to fit the task. A simple job — making an abject failure look like a work in progress. There would be some meetings of key people straight off to outline the problem, but once it was roughed out it could go down the line for the juniors to flesh out the campaign. Nothing out of the ordinary, but a good solid couple of days worth of work that would be nicely billable at a tight time for a lot of firms.

You'll be able to make your judgment of their efforts yourself, but with only a couple of sleeps till Santa comes and then with New Year and the other distractions of the festive season I expect our interest in Copenhagen will have faded and we'll be gawking at Tiger Wood's porn-star lover's latest revelations on page one, while climate change will be back buried at the bottom of page six.

For some reason, I am reminded of the last scene in Zola's novel La BĂȘte Humaine, where the driverless train careers on through the night full of happy, drunken, doomed soldiers.

Let's put my emotionalism to one side. Everything is going to an inevitable plan now and there is nothing we can do to stop it at any level above the personal. If we have made the decision not to go down with the ship, or join the drunken soldiers on the train, our task is quite simple, although not particularly easy, as we will be coming up against the resistance of those who take the p.r. spin seriously. But in essence it is to find the right place to live, get out of debt, have a maintainable shelter over our heads, a reliable food supply and a non-toxic community surrounding us. Good luck!

Edit: from Tagonist, a quote…
Speaking of Copenhagen (and the health care bill) I have a new motto: baby steps equals failure. Suck it up, spinboys...

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